About 

Neoe Polaris is a "fem-esque" hand-made brand founded in 2023 by Joana Hickson. After having accomplished studies  in Music production and sound engineering , J turned towards her second love, fashion. Whilst continuing with her musical endeavours, studying fashion design allowed her to learn, work and cultivate with all different types of media, thus she created with the intent to start her own atelier that expresses the true femininity of the women and precious individuals that inspire her. 

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Made in Perth City W.A, J's garments and accessories are reflective of her own sub-style and genre, Elegant coquette, reminiscent of whimsical, ethereal-like aspects that are relevant to the subversive world of fashion. Her collections and looks are inspired from traits of the ornate Parisian rococo era with gothic, dark academia outlines. 

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Neoe Polaris is worn by the individuals who wish to exude an opulent style. Hailing from the meaning of "new star" -coined in the renaissance era, NP highlights the polished and delicate nature of a wannabe socialite and stardom as a whole. As Phantasmal as an origin story may be, Neoe Polaris' is truly adventurous! NP aims to extract traits of diversity and inclusivity within it's original themes. It born as a star in the midst of a politically strained  world where the powerful leaders of our society dominate the social and structural hierarchy. They are a seductress, a siren of sorts that lures the intrigue and mystique of others alike by their feminine aura. You'll find them hidden within the populous, lurking silently and elegantly awaiting their chance to stunningly smite those fortunate enough to come across them with their entrancing and captivating allure. A sexy temptress, a poignant and strong individual who's ready to delicately-but affectively-strike without a moments notice. Look out for them or be the unlucky one to befall their addicting and hypnotic bewitchment.